We simulate the consumer's decision before you spend a single cent.

The decision marketing still makes in the dark

Millions in media and production are decided based on taste, a deck, and a meeting. The mistake only shows up after the money is already spent.

What Galaxies is

A Brazilian synthetic consumer intelligence company. Synthetic personas are digital replicas of real consumer groups, calibrated with real data, that respond in minutes to creative, messaging, claims, and concepts. They live on the Nexus platform and connect to the client's workflow via API and MCP.

How it works

1. Real data

TGI/IBOPE panel, research the client already has, or newly collected data.

2. Calibrated personas

Clustering plus generative AI. Over 2,000 interactions evaluated across five criteria. Blind test against a real panel when the project calls for it.

3. Use in Nexus

Pre-testing of creative and claims, synthetic questionnaires, direct conversation with the persona.

What it isn't: it does not replace research with real people, does not replace the client's measurement, and does not process personal data.

Proof points

Client

What

Result

Continuous consumer intelligence across 3 countries, based on 1,200 real people per country

14 personas; full-funnel narratives for Shorts and long-form video

Digital twins of the skincare consumer, a study with over 3,000 participants

4 brands: L'Oréal Paris, CeraVe, La Roche-Posay, Garnier

4 brands: L’Oréal Paris, CeraVe, La Roche-Posay, Garnier

Be Bold Creative testing and user acquisition

+27% CTR · -35% CAC · 10x faster

Validation of creator casting and brand territories

4x more engagement in one quarter

Credenciais: ISO 27001 certificada · acelerada pelo Google · 100% Google Cloud · Customer Story oficial do Google Cloud · Google como cliente · programas de NVIDIA e Anthropic.

Today

Intelligence inside the campaign

Pre-test creative and messaging before the budget goes out.

The "why" behind the result, by segment, without touching the network's measurement.

Category personas in a panel: zero data from the network, zero personal data.

Future

Audience that moves share

Sellable audience insight for the advertiser, bundled with media.

Segmentation by media plan objective: who is persuadable, who would buy anyway.

A new revenue line. No retail media network offers this today.

First step, already designed

A validation pilot of roughly 30 days · category personas in a panel, zero data from Impulso and zero personal data · blind pre-testing of campaigns whose results only Impulso knows, with a report in the format sales already delivers to the advertiser.