Question 1

What is Galaxies?

Accepted Answer

Galaxies is the Marketing Decision Intelligence company built for leading brands across Latin America. We operate as the decision layer that transforms real consumer signals into structured verdicts on creative, claims, audiences, packaging, and products. Every study returns a recommendation, ranking, and rationale within minutes.

Question 2

What is Marketing Decision Intelligence?

Accepted Answer

Marketing Decision Intelligence is a technology category that transforms consumer signals into structured decisions for marketing teams. Unlike BI platforms that describe the past, MDI validates decisions before budget is committed, combining real consumer data with an auditable methodology.

Question 3

Who is Galaxies built for?

Accepted Answer

Galaxies is built for marketing teams at leading consumer brands across Latin America. Our clients include Ambev, L'Oréal, Natura, Boticário, iFood, Opella, Itaú, and Bradesco Seguros, across beauty and personal care, food and beverage, OTC pharmaceuticals, financial services, and iGaming.

Question 4

Where is Galaxies based?

Accepted Answer

Galaxies is headquartered in São Paulo, with an office in Atlanta. Our team consists of approximately 30 people, working remotely across both countries.

Question 5

What is the difference between Galaxies and Nexus?

Accepted Answer

Galaxies is the company, while Nexus is the platform where your real consumer data comes to life, supporting your team across a wide range of marketing decisions.

Question 6

How does Galaxies work?

Accepted Answer

You bring a campaign decision to test: creative, claim, audience, portfolio, or allocation. Galaxies runs the test against a consumer base calibrated to your market, applies statistical rigor with human review, and returns a Decision Packet within minutes. The package includes the recommendation, ranking of the tested options, rationale, and the risk of ignoring the recommendation.

Question 7

What types of decisions can I bring to Galaxies?

Accepted Answer

Any material campaign decision your team is about to make. Galaxies operates in three study modes using your calibrated consumer base: structured questionnaires with up to five personas in parallel, stimulus analysis to test creative, claims, or packaging, and open-ended conversations with a specific segment. Every study delivers an evidence-backed artifact designed to support the decision.

Question 8

Is this the same as a synthetic persona?

Accepted Answer

Synthetic personas are the engine behind our solution. They are representations of groups of real respondents, built from research data collected from your real consumers. Two response modes are available in each quantitative study: Synthetic Persona delivers the group's predominant perception through a representative voice, while Digital Twin captures the range of responses among the individuals within the group.

Question 9

How fast is Galaxies?

Accepted Answer

Every Galaxies study comes back in minutes, not weeks. What once took six to twelve weeks through a traditional research pipeline can now happen within a decision-making meeting, without trading rigor for speed.

Question 10

How accurate is Galaxies?

Accepted Answer

Galaxies achieves 83% to 95% accuracy against how real consumers respond, depending on the study type and calibration. Accuracy is continuously measured against verified panels, with every output undergoing human review before delivery.

Question 11

How do we get started with Galaxies?

Accepted Answer

Get in touch with our sales team, share your challenges, and we’ll help you identify the best use cases for your organization.

Question 12

Does Galaxies fit alongside my existing research setup?

Accepted Answer

Galaxies operates as the decision layer on top of research, not as a replacement for it. Your research team remains responsible for brand health tracking, formal validation, and ethnographic depth. Galaxies leverages that data to address campaign-level decisions that need to be made within days: creative testing, claim validation, audience hypotheses, packaging validation, and product decisions.

Question 13

Who makes the final decision?

Accepted Answer

You do. Galaxies provides the clearest context we can build and stands behind its recommendation, but the decision and accountability remain with your team.

Question 14

How much does Galaxies cost?

Accepted Answer

Pricing depends on study volume, integration scope, and level of support. Talk to our team for a scoped estimate based on the decisions you plan to test over the coming months.

Question 15

How does Galaxies handle customer data?

Accepted Answer

Galaxies operates under ISO 27001, LGPD, and GDPR and has been approved through the procurement processes of Tier 1 financial institutions in Brazil. Each account is fully isolated: every client can access only their own studies, personas, and results, with encryption at rest and in transit.

Question 16

Does Galaxies train AI models using customer data?

Accepted Answer

No. Galaxies does not train shared models using customer signals. Each account operates in isolation, and customer-specific data never crosses into models or outputs belonging to another account.

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