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How GAC Brasil chose influencers with AI and nearly quadrupled engagement

In 2026, the automaker started choosing creators by how well each one connects with its audience profiles. According to GAC, average engagement rose from 1.26% to 5%.

1.26% → 5%

average engagement

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Impact, in numbers.

-35%

Reduction in customer acquisition cost

4x

Engagement gap uncovered before the budget moved

1,000+

Responses per test wave, delivered in days

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Case study · Automotive · Influencer marketing

Case study · Automotive · Influencer marketing

How GAC Brasil chose influencers with AI and nearly quadrupled engagement

In 2026, the automaker started choosing creators by how well each one connects with its audience profiles. According to GAC, average engagement rose from 1.26% to 5%.

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Your next decision starts here.

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