NEW UPDATE

NEXUS AGENT

Put your consumer at center of your decision.

Nexus runs your consumer research end to end: questionnaires, stimulus tests, and conversations with personas, anchored in real people.

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See Nexus in Action

Start with a question. Explore it with Nexus.

Tell Nexus what you want to understand, test, or explore. Use it to build studies, analyze ideas, or have a conversation with a synthetic persona.

Questionnaire

Build and run structured questionnaires to explore consumer opinions at scale.

Stimulus analysis

Test a concept, ad, product, or other stimulus and compare how consumers respond.

Conversation with persona

Talk to a synthetic persona grounded in real consumer data to explore motivations and perspectives.

BENEFITS

Go from question to insight, faster.

Minutes, not weeks

Explore questions, test ideas, and learn from consumers faster.

Built for Marketing

From campaign concepts to product ideas, explore the questions behind your next move.

Grounded in real consumer data

Synthetic personas built from data collected from real consumers.

Three ways to explore, one agent

Questionnaires, stimulus analysis, and persona conversations, with Nexus Agent to guide you.

Explore before you commit

Get early feedback on ideas before investing time and resources.

Go beyond the results

Dive deeper into individual responses by talking to the personas behind them.

Ask at scale.

Get structured feedback from synthetic personas with questionnaires built around what you want to understand.

Learn more about Questionnaire

Galaxies study creation screen with questionnaire templates and an option to start from scratch.

Galaxies stimulus analysis setup for testing creatives, packaging, visual concepts, and product experiences.

See how synthetic personas react. Then explore why.

Put a concept, ad, or product in front of consumers and compare their responses to rank the best for your goal.

Learn more about Stimulus Analysis

Go deeper with personas

Open a conversation with a synthetic persona to explore the thinking behind consumer responses.

Learn more about Chat with Persona

New

Latest insights

Scenario Planning: How CMOs Can Test Possibilities Before Approving the 2027 Budget

A method for CMOs to compare scenarios and prioritize assumptions in the 2027 marketing plan before approving the budget, without relying on exact forecasts.

Daniel Victorino

Read article

GAC Case Study: How Synthetic Personas Guided Creator Selection and Content Territories

How GAC used Galaxies’ synthetic personas, built from real research, to guide creator selection and content territories. Explore the results and method.

Galaxies

Read article

AI Market Segmentation: Test How Different Audiences Respond to the Same Strategy

Segmentation is only the start. Test whether different audiences respond differently to the same message, price, or product concept before execution.

Pietro Lancieri

Read article

Stop guessing what your consumer thinks.

Bring us a decision you're stuck on, and we'll show you how fast it moves.

Talk to our team

FAQ

Answers to common questions

What marketing teams ask before running their first study with Galaxies.

What is Nexus?

How is this different from a traditional research agency?

What does "minutes, not weeks" actually mean?

Are the consumers real?

What kinds of studies can Nexus run?

Does Nexus replace my research team?

How is consumer and client data handled?

How do I get started?

Still have questions? Contact support.